Gulf Researcher. Rebrand

This brand is a research company providing high-quality research regionally and internationally. With years of experience in different fields and through its on-demand research service, the company offers unique and unrivalled research capabilities, enabling objective and fact-based decision-making processes within organisations.

Gulf Researcher’s rebrand needed to reflect the company’s unrivalled ability to deliver accurate and actionable information to clients and does so with precision and diligence.

With the need to provide the brand with a strategy on which it could grow and inspire its team, we started by defining a differentiated proposition to help the brand stand out and support the expansion into other sectors.

The main task ahead was to revisualise the identity, creating an appropriate look and feel to represent the firm as an international organisation with world-class standards. As part of this process, we also identified the need to define a new slogan and messaging platform to help people understand the brand’s focus and unique approach to research.

After conducting our signature stakeholder workshops, we gained valuable strategic insights, deeper understanding and internal alignment. The goal was to create a desired perception as the trusted global research partner. For that, we defined the brand’s purpose as ‘to contribute to a greater cause.’

We drafted a clear and strategic vision which is ‘To empower informed decisions’, supported by four core values: ‘Accountability’, ‘Candour’, ‘Precision’ and ‘Diligence’. These strategic elements inspired the creation of a new identity – a logo combining initialism with mathematical symbols, a new type family (Adelle Sans, Latin and Arabic), new colouration, featuring a signature colour ‘precision blue’.

We’ve also developed a new background graphic pattern, which we named ‘digital rain’, depicting the concept of making sense from the noise, as well as a new slogan that’s as simple and direct as Gulf Researchers services: ‘Precise Results’.

The new brand is currently being rolled out to its core markets, in Saudi Arabia and Bahrain. It gathered absolute support by the client’s management team and the initial customer reception has been extremely positive.

The rebrand also gave them the impetus to advertise internationally in publications such as Time Magazine, Newsweek, Forbes, and in-flight magazines given the quality of our work and their new-found brand belief.

The new brand is helping the leadership team and remaining staff fully appreciate the power of the firm they are building, which translated into an overall morale boost. This positive endorsement has prompted several new business inquiries, especially in the Saudi market.

• Research
• Brand Strategy
• Consultancy
• Graphic Design
• Print Management
• Copywriting

See our work on GRE’s website here, their social feed here and our work on GRE’s brand design here.

Research: the distance between an idea and its realization.

David Sarnoff.