Khaleeji. Digital
A very big success, very well received. I have been getting so many positive responses from the market.
A digital ambition
Khaleeji Commercial Bank (as it was known) is one of Bahrain’s first Islamic banks. Recently brought out by GFH, the bank hired a new CEO to transform the bank’s performance in an overly-saturated Bahraini banking market.
Marketing challenges
Khaleeji have been changing their brand experience over the last 5 years in a bid to compete with other pure digital offerings in the regional market. The brand is newly refocused on a clear niche we call ‘the ambitious’.
Strategic approach
As per of the comprehensive rebrand of the bank, a new digital approach was undertaken to create a seamless, 360º digital brand.Starting with a transformation of the web interface which is now fully compliant with current web standards, the new Khaleeji brand experience is a seamless experience across App, Self Service Kiosks, ATMs and the new Workspace digital on-boarding tool used by branch staff, who can now initiate services or whole accounts from anywhere using a regular Tablet device.
To achieve this new brand experience, we designed a uniquely branded UI library (or UI kit) filled with common visual interface graphics, icons and navigational devices. These were applied across all workstreams using a rigorous UI design approach. This design discipline ensured consistency of applications and navigation metaphors as well as iconic, photographic and typographic standards.
Results of the work
The end result is a sea change from the previous brand. Now customers can enjoy a seamless digital brand experience wherever they interact with Khaleeji, inside a branch, via an ATM or on their mobile.
Work We Delivered
- Research
- Brand Strategy
- Consultancy
- Brand Identity
- Graphic Design
- Print Design
- Digital Design
- Naming
- Tone of Voice
- Slogan
Want to see more?
See our work on Khaeeji’s website here, their social feed here and our work on Khaleeji’s investor and major shareholder GFH’s annual report here.
About Unisono
Unisono is a Bahrain-based branding agency specialising in strategic creativity across the GCC, West Asia and Africa. Our award winning creativity covers visioning, brand development, rebranding, brand strategy, visual and verbal brand identity, master lines, tone of voice, print and digital design.
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An ambitious redesign of Khaleeji’s digital touchpoints has resulted in a new, consistent and consumer-focussed brand experience.
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