Britus Education. Rebrand

Britus is an educational investment brand and new global financial investment platform for GFH, a GCC based financial services company. GFH aims to build the world’s largest educational fund from a series of investments in schools from across the globe. Starting with investments in schools in the US and UK, the fund aims to expand with global acquisitions across key markets.

Our task with Britus was to:

• Create a brand identity and visual signature which was able to span the divide between the educational and financial worlds
• Devise a brand language that felt educational but would build investor confidence for investors new to the concept of ‘collateralized educational investments’
• Create financial literature (‘PPM’) to convey confidence to investors and bring the opportunity to life through compelling delivery of financial data to a sophisticated audience.

We created the Britus education brand by

• Mapping and defining stakeholder perception requirements
• Defining the visual markers that reflect both the financial and educational sectors
• Creating a unique visual mark to reflect the platforms financial substance whilst playing on the illuminating qualities of education and alluding to the many entities the fund comprises
• Defining a colour palette of calming blue and humanistic tope
• Set new typographic standards using Mercury, conveying a serious tone, sitting comfortably in the ‘education brand’ and ‘financial institute’ camps
• Created a new slogan ‘Where rising stars invest in education’
• Created new PPMs featuring structured grids, elegant financial illustrations, clear tabulated information and humanist-themed section breakers.

• The brand succeeded in creating a visual identity spanning two worlds of education and finance
• The identity helped create a positive investor reaction
• The system is creating a brand platform for visually connecting new acquisitions, expected to start with The Sheffield School
• The identity itself also garnered a number of positive reactions from the design cognoscenti.

• Research
• Brand Strategy
• Consultancy
• Brand Identity
• Graphic Design
• Print Management
• Slogan
• Copywriting

See the Britus Education’s website here (not our work) and their social feed here.