Gtech. Rebrand
What you’ve done with the brand is pretty much spot on; its well engineered.
Rebranding & Re-engineering Perfection
Gtech is a challenger brand that has earned its credentials in the home products department – what we like to call Lifetools. The simple tools that make everyday life that bit better.
Market Challenges
Gtech had a number of issues with its brand which needed to be fixed mostly due to the fact that the product was great, highly-loved by its audience and leaders in many fields – the products deserved an equally lovable brand.
Strategy Applied
We workshopped with the key internal stakeholders and agreed the strategic framework. The essence of the brand was mastery – Gtech engineered product design towards perfection, every time.
A new vision was drafted ‘To solve everyday challenges through extraordinary design’, coupled with new values of ‘Thoughtful, Ingenious and Nimble’ and a new ‘Perfectly Engineered Products’ positioning gave Gtech a previously missing poise.
We redrafted our Creative Director’s original icon* and tidied up the typographic mark which was not supporting the notion of perfection in (visual) engineering. The ‘Engineered (to) Perfection’ slogan captures both an ambition and a status of a brand who aims high while recognising it’s always travelling on a journey and not resting at a destination.
We created a supportive new graphic system based on interpretations of the ‘friendly home’ icon, supported by a consistent green focussed colour scheme. Messages are tighter and ever so playful and now come dressed in Rationale Neue by Berlin type design master Rene Bieder.
This friendly, contemporary reinterpretation of Helvetica helped express the near-obsessive level of perfection coupled with a friendly and open minded nature of the brand. * Liam Farrell, our founder and Creative Director first rebranded Gtech back in 2002 and we were appointed based on his reputation for future proofing brands, especially in regards to naming.
Work We Delivered
- Research
- Brand Strategy
- Consultancy
- Brand Identity
- Graphic Design
- Tone of Voice
- Slogan
Want to see more?
See gtech’s website here and their instagram feed here.
About Unisono
Unisono is a Bahrain-based branding agency specialising in strategic creativity across the GCC, West Asia and Africa. Our award winning creativity covers visioning, brand development, rebranding, brand strategy, visual and verbal brand identity, master lines, tone of voice, print and digital design.
Planning a consumer brand? Let’s talk.
Seek perfection and you’ll find joyful surprises along your journey.
Everything starts with a simple “hello”
Want to work with us on your strategic brand, design or digital project? Call now and let’s talk about your brand-new project.