Sama Bay. Branding
There is a lot of very good branding tools to work with here. Very well thought through.
Creating Sama Bay – Bahrain’s Double the Fun Beach Destination
Sama Bay is Bahrain’s latest public beach resort. Newly developed over the last 5 years, Sama Bay sits on Bahrain’s northern coast close to the Qalali neighbourhood. For an island, Bahrain’s beaches have been surprisingly rare feature. In recent years this has all changed with new destination brands like Bilaj Al Jazayer and now, Sama Bay (Sama is Arabic for ‘Sky’).
Market Challenges
With Bahrain having so few public beaches, the challenges came from the setting more than the market. The setting was less than Ideal if you are going to trade on the usual beach vibes of seclusion, natural beauty or locational charm. Sama Bay sits next to a highway; we had to use this as a component of our strategy.
Industry Setting
With the location being busy we knew that solitude and serenity were out. We had to offset the highway noise and be a wild, vibey and energetic brand. We had to think differently to the other beaches. Our reason for being and essence is to find a better way to do beaches and share that experience with those who love beaches as much as we do.
Sama Bay are passionate about creating the best beach moments. We know the best kind of beaches are packed with fun things for all the family so they can have the best day out possible! Highway or not, we found a better way to do beaches in Bahrain.
Strategy Applied
Our Vision for Sama Bay is To make weekends happen every day. We promise our visitors the best beach moments & memories. We value Fun: We aim to deliver fun for joy seekers from all over the world through the best beach experience under the sun.
We Value Friendliness: We love hanging out with family and catching up with friends in the best beach place to be. We value Vibrancy: We providing an energising, engaging atmosphere and colourful, welcoming vibe for everyone.
Sama Bay’s clearly positioned as the island’s most Buzzing Beachfront Hangout. Sama Bay is Buzzing: a vibrant and energising vibe that fills visitors with a sense of anticipation – you never know what will happen today!
Sama Bay is More than a beach: It’s a truly engaging and entertaining beachfront experience. Sama Bay is a Hangout: The perfect social spot to take your family, meet your friends or sit and watch the world go by.
The Sama Bay Creative Solution
The creative solution is as bold as the vibe. Strong graphics, bold colours and typography play host to a family of characters who bring the beach vibe alive. A wide range of creative creatures from the sea and shore provide something for everyone to like. Supporting the vibe is a bold logo comprised of a rising sun sparkling over a wavy sea. It’s bold, energising and screaming with fun.
Work We Delivered
- Research
- Brand Strategy
- Consultancy
- Brand Identity
- Graphic Design
- Naming
- Tone of Voice
- Messaging
- Slogan
About Unisono
Unisono is a Bahrain-based branding agency specialising in strategic creativity across the GCC, West Asia and Africa. Our award winning creativity covers visioning, brand development, rebranding, brand strategy, visual and verbal brand identity, master lines, tone of voice, print and digital design.
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