{"id":5197,"date":"2023-10-12T08:41:59","date_gmt":"2023-10-12T08:41:59","guid":{"rendered":"https:\/\/unisonoagency.com\/?p=5197"},"modified":"2026-10-26T09:16:56","modified_gmt":"2026-10-26T09:16:56","slug":"blog-creative-presentations-part-1-2","status":"publish","type":"post","link":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/","title":{"rendered":"Creative Presentations – Part 1.2"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-5197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"yoast_head":"\nCreative Presentations - Part 1.2 - Unisono<\/title>\n<meta name=\"description\" content=\"Sun Tzu\u2019s The Art of War is a great read for anyone who prefers to win without fighting. Here is how that thinking applies to creative presentations.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Presentations - Part 1.2 - Unisono\" \/>\n<meta property=\"og:description\" content=\"Sun Tzu\u2019s The Art of War is a great read for anyone who prefers to win without fighting. Here is how that thinking applies to creative presentations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Unisono brand agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unisonobh\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-12T08:41:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T09:16:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2023\/10\/blog-evolution-1024x640-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liam Farrel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liam Farrel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/\"},\"author\":{\"name\":\"Liam Farrel\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#\\\/schema\\\/person\\\/90a032048cf7f54c1f52b3b34431dec7\"},\"headline\":\"Creative Presentations – Part 1.2\",\"datePublished\":\"2023-10-12T08:41:59+00:00\",\"dateModified\":\"2026-10-26T09:16:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/\"},\"wordCount\":4,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/blog-evolution-1024x640-1.jpg\",\"articleSection\":[\"Design\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/\",\"url\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/\",\"name\":\"Creative Presentations - Part 1.2 - Unisono\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/blog-evolution-1024x640-1.jpg\",\"datePublished\":\"2023-10-12T08:41:59+00:00\",\"dateModified\":\"2026-10-26T09:16:56+00:00\",\"description\":\"Sun Tzu\u2019s The Art of War is a great read for anyone who prefers to win without fighting. Here is how that thinking applies to creative presentations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/blog-evolution-1024x640-1.jpg\",\"contentUrl\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/blog-evolution-1024x640-1.jpg\",\"width\":1024,\"height\":640,\"caption\":\"creative presentations - learning how to do them well can ensure you win hearts and minds and avoid needless trouble.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/blog-creative-presentations-part-1-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative Presentations – Part 1.2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#website\",\"url\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/\",\"name\":\"Unisono\",\"description\":\"GCC's leading strategic brand and design agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#organization\"},\"alternateName\":\"Unisono brand agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#organization\",\"name\":\"Unisono\",\"alternateName\":\"Unisono Agency\",\"url\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/unisono-logo-600.png\",\"contentUrl\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/unisono-logo-600.png\",\"width\":600,\"height\":600,\"caption\":\"Unisono\"},\"image\":{\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/unisonobh\",\"https:\\\/\\\/www.instagram.com\\\/unisonobh\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/unisonobh\\\/\"],\"email\":\"info@unisonoagency.com\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"BH\",\"addressRegion\":\"Bahrain\"},\"areaServed\":[\"Bahrain\",\"Saudi Arabia\",\"United Arab Emirates\",\"Kuwait\",\"Qatar\",\"Oman\",\"West Asia\",\"Africa\"],\"knowsAbout\":[\"Brand strategy\",\"Rebranding\",\"Brand development\",\"Visual identity\",\"Verbal identity\",\"Master lines\",\"Tone of voice\",\"Naming\",\"Bank and financial services branding\",\"Annual report design\",\"Print design\",\"Digital design\"],\"award\":[\"Founder Member, Rebrand Hall of Fame\",\"Over 150 international creative and branding awards\"],\"slogan\":\"Strategic Creativity\u2122\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/#\\\/schema\\\/person\\\/90a032048cf7f54c1f52b3b34431dec7\",\"name\":\"Liam Farrel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf371abe3a7aad27889ebb4913a32b69958f02823071276528ca571e4dd59475?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf371abe3a7aad27889ebb4913a32b69958f02823071276528ca571e4dd59475?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf371abe3a7aad27889ebb4913a32b69958f02823071276528ca571e4dd59475?s=96&d=mm&r=g\",\"caption\":\"Liam Farrel\"},\"url\":\"https:\\\/\\\/unisonoagency.com\\\/test27\\\/author\\\/liam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative Presentations - Part 1.2 - Unisono","description":"Sun Tzu\u2019s The Art of War is a great read for anyone who prefers to win without fighting. Here is how that thinking applies to creative presentations.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Creative Presentations - Part 1.2 - Unisono","og_description":"Sun Tzu\u2019s The Art of War is a great read for anyone who prefers to win without fighting. Here is how that thinking applies to creative presentations.","og_url":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/","og_site_name":"Unisono brand agency","article_publisher":"https:\/\/www.facebook.com\/unisonobh","article_published_time":"2023-10-12T08:41:59+00:00","article_modified_time":"2026-10-26T09:16:56+00:00","og_image":[{"width":1024,"height":640,"url":"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2023\/10\/blog-evolution-1024x640-1.jpg","type":"image\/jpeg"}],"author":"Liam Farrel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Liam Farrel"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#article","isPartOf":{"@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/"},"author":{"name":"Liam Farrel","@id":"https:\/\/unisonoagency.com\/test27\/#\/schema\/person\/90a032048cf7f54c1f52b3b34431dec7"},"headline":"Creative Presentations – Part 1.2","datePublished":"2023-10-12T08:41:59+00:00","dateModified":"2026-10-26T09:16:56+00:00","mainEntityOfPage":{"@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/"},"wordCount":4,"commentCount":0,"publisher":{"@id":"https:\/\/unisonoagency.com\/test27\/#organization"},"image":{"@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#primaryimage"},"thumbnailUrl":"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2023\/10\/blog-evolution-1024x640-1.jpg","articleSection":["Design"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/","url":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/","name":"Creative Presentations - Part 1.2 - Unisono","isPartOf":{"@id":"https:\/\/unisonoagency.com\/test27\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#primaryimage"},"image":{"@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#primaryimage"},"thumbnailUrl":"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2023\/10\/blog-evolution-1024x640-1.jpg","datePublished":"2023-10-12T08:41:59+00:00","dateModified":"2026-10-26T09:16:56+00:00","description":"Sun Tzu\u2019s The Art of War is a great read for anyone who prefers to win without fighting. Here is how that thinking applies to creative presentations.","breadcrumb":{"@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#primaryimage","url":"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2023\/10\/blog-evolution-1024x640-1.jpg","contentUrl":"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2023\/10\/blog-evolution-1024x640-1.jpg","width":1024,"height":640,"caption":"creative presentations - learning how to do them well can ensure you win hearts and minds and avoid needless trouble."},{"@type":"BreadcrumbList","@id":"https:\/\/unisonoagency.com\/test27\/blog-creative-presentations-part-1-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/unisonoagency.com\/test27\/"},{"@type":"ListItem","position":2,"name":"Creative Presentations – Part 1.2"}]},{"@type":"WebSite","@id":"https:\/\/unisonoagency.com\/test27\/#website","url":"https:\/\/unisonoagency.com\/test27\/","name":"Unisono","description":"GCC's leading strategic brand and design agency","publisher":{"@id":"https:\/\/unisonoagency.com\/test27\/#organization"},"alternateName":"Unisono brand agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unisonoagency.com\/test27\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/unisonoagency.com\/test27\/#organization","name":"Unisono","alternateName":"Unisono Agency","url":"https:\/\/unisonoagency.com\/test27\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/unisonoagency.com\/test27\/#\/schema\/logo\/image\/","url":"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2026\/10\/unisono-logo-600.png","contentUrl":"https:\/\/unisonoagency.com\/test27\/wp-content\/uploads\/2026\/10\/unisono-logo-600.png","width":600,"height":600,"caption":"Unisono"},"image":{"@id":"https:\/\/unisonoagency.com\/test27\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/unisonobh","https:\/\/www.instagram.com\/unisonobh\/","https:\/\/www.linkedin.com\/company\/unisonobh\/"],"email":"info@unisonoagency.com","address":{"@type":"PostalAddress","addressCountry":"BH","addressRegion":"Bahrain"},"areaServed":["Bahrain","Saudi Arabia","United Arab Emirates","Kuwait","Qatar","Oman","West Asia","Africa"],"knowsAbout":["Brand strategy","Rebranding","Brand development","Visual identity","Verbal identity","Master lines","Tone of voice","Naming","Bank and financial services branding","Annual report design","Print design","Digital design"],"award":["Founder Member, Rebrand Hall of Fame","Over 150 international creative and branding awards"],"slogan":"Strategic Creativity\u2122"},{"@type":"Person","@id":"https:\/\/unisonoagency.com\/test27\/#\/schema\/person\/90a032048cf7f54c1f52b3b34431dec7","name":"Liam Farrel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/bf371abe3a7aad27889ebb4913a32b69958f02823071276528ca571e4dd59475?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf371abe3a7aad27889ebb4913a32b69958f02823071276528ca571e4dd59475?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf371abe3a7aad27889ebb4913a32b69958f02823071276528ca571e4dd59475?s=96&d=mm&r=g","caption":"Liam Farrel"},"url":"https:\/\/unisonoagency.com\/test27\/author\/liam\/"}]}},"_links":{"self":[{"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/posts\/5197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/comments?post=5197"}],"version-history":[{"count":19,"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/posts\/5197\/revisions"}],"predecessor-version":[{"id":5292,"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/posts\/5197\/revisions\/5292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/media\/5208"}],"wp:attachment":[{"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/media?parent=5197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/categories?post=5197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unisonoagency.com\/test27\/wp-json\/wp\/v2\/tags?post=5197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}