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Critical thinking on strategic creativity, updated regularly here in the Unisono Blog

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2024

What is Brand Management and Who Needs it?
27
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sign about how you don't need to be along in brand management
Why Brand Management Is Essential to Long-Term Brand Health
26
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abstract picture of brand management and how it related to balance.
Why ‘brand’ is arguably more important to telecom brands than any other sector
25
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Without a compelling brand, telecoms firms would be rather dull and uninteresting entities. Brands are the key differentiator they rely on.
Corporate Annual Reports: Why they are unloved and why you need to fall in love with them, again
24
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Annual report spread for GCC bank GFH Financial Group
GCC Financial Brands: How to best-serve the modern customer
23
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gcc financial brands need to be even more tech savvy than their customers if they are to succeed.
Narrative Brands: How leaders differentiate and connect on a deeper level
22
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Redefining their Game: How today’s brands are disrupting themselves.
21
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unisono strategic blog post on brand disruption
The power of brands as agents of change.
20
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unisono strategic blog post on brands as agents of social change hero shot
The Timeless Appeal of Branding: Why Longevity Outshines Trendiness.
19
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unisono strategic blog post on The Timeless Appeal of Branding: Why Longevity Outshines Trendiness hero shot of trajan column

2023

Creative Presentations – Part 2.2
18
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