Alhoty. Rebrand

An truly expert-quality rebrand

The industry setting for the Alhoty industrial rebrand

Alhoty is well-known as an industrial services brand, working across the region and providing a range of analytical services to a wide client based, spanning numerous sectors including: construction, ‘oil field’ and manufacturing.

Challenge

The previously-named ‘Al Hoty’ needed to differentiate their brand from their erstwhile parent firm (Al Hoty-Stanger). Alhoty previously used the same name and identity with minor tweaks. This needed addressing but the owners didn’t like the idea of a dramatic change. The brand had no strategic framework so this would need to be built and there was no literal identity, slogan or messaging platform.

Strategy

We changed the name to a singular ‘Alhoty’ giving instant differentiation. Then established the core purpose; ‘to do things the right way’. Alhoty take care of details, knowing their thoughts and actions save lives and money.

Brand strategy elements included:

• Vision; ‘to empower development through expertise’, enabling the firm to expand their expertise while ensuring client confidence in Alhoty’s team expertise.
• Values; Supportive, Trustworthy, Proactive and Diligent, setting the cultural imprint of the firm.
• Core perception; ‘the experts’ expert’
• Identity; ‘expanding beyond the box’. The modernist iconic treatment expressed a purposeful evolution, allowing Alhoty to retain a touch of legacy which ensured senior stakeholder buy-in and enabled a positive migration for the team and partners.

Result

• New identity was applied creatively to a range of touch points, including internal graphics and signage, across print materials and across their highly engaging digital presence
• Internally, the team feel the brand fully represents the competency of their practice
• Management team reported high levels of team buy-in and satisfaction with the new vision and expression of the firm.

Services Delivered

Strategy, Graphic Design, Copywriting and Print Management.

Want to see more?

See our work on Al Hoty’s website here, their social feed here and our work on Al Hoty’s brand design here.