Mall + retail brands people love returning to
Bahrain has a surprisingly large number of malls for an island its size, so standing out matters. Unisono has rebranded Seef Mall and Marassi Galleria, created the entertainment brands that keep families visiting and built retail and F&B brands such as Rawk and Delilah’s.
- 22
- Clients
- 29
- Projects
- 7
- Brands
- 3
- Awards
What we do for malls + retail brands
A mall competes on more than its tenants, and a retail brand competes on more than its products. When a bigger, newer rival opens nearby, the brand is what gives people a reason to choose you, so we focus on the experience you stand for, not just the logo.
- Mall positioning and rebrands
- Naming and brand architecture for malls, zones and in-mall brands
- Retail, café and F&B brands
- Entertainment and leisure brands
- Brand systems that work across signage, packaging, digital and campaigns
Experience across Bahrain’s malls + retail
Our Transform Gold award-winning rebrand of Seef Mall repositioned one of Bahrain’s oldest and most popular malls as its friendliest, and was featured on Brand New, the world’s leading branding site.
For Marassi Galleria, a large new mall entering a saturated market, we created a simpler, more glamorous brand system that works end to end. We have also created Seef Entertainment and Yabeela for the Seef family and Epix, a premium cinema brand.
In retail and F&B we created Rawk, a punky cake brand changing its category for good, and rebranded Delilah’s, BMMI’s takeaway brand, for a whole new era.
Naming a mall
Naming is often the hardest decision in a mall project. We start by researching the leading malls across the GCC before a single name is proposed. Read how we approach it in What is your mall naming strategy?
Questions mall + retail brands ask us
Can a rebrand win back footfall from a newer mall?
A rebrand gives people a reason to look again. Seef Mall’s rebrand positioned it around friendliness rather than size, something a newer, bigger competitor cannot copy.
Do you brand the entertainment inside a mall?
Yes. Seef Entertainment and Yabeela were created as brands in their own right, designed to give families a reason to visit and stay longer.
Do you brand shops, cafés and F&B concepts?
Yes. Rawk and Delilah’s show how we build retail and F&B brands, from the name and identity to packaging and the customer experience.
Do you work outside Bahrain?
Yes. We are based in Manama and work across the GCC, West Asia and Africa.
We went to Unisono to work with experts. Our unanimous board approval and audience reaction to the work proved we made the right choice.
Everything starts with a simple “hello”
Want to work with us on your strategic brand, design or digital project? Call now and let’s talk about your brand-new project.