Telecom + tech brands people feel every day

Telecoms and technology are categories where features can be matched overnight, so the brand is often the only lasting difference a customer can feel. It has to work in a store, on a shelf, on a screen and on a bill, every single day.

We build telecom and tech brands that do that:

• Brand strategy, positioning and brand architecture
• Rebrands and new market launches
• Visual and verbal identity, including master lines and tone of voice
• Retail design systems, store schematics and point of sale
• Promotional toolkits, packaging and airtime cards
• Multi-year marketing strategy and campaigns

We positioned, branded and launched STC’s VIVA in Bahrain, then rebranded its rival Batelco and managed Batelco’s marketing for three years. The Batelco rebrand won five Transform Awards, including Best of Show for Brand Identity, and helped it retake a large share of the youth market.

We have also rebranded Kulacom and Silah and created a photo library for Callem, the Saudi telecoms retailer.

For Bahrain’s Telecommunications Regulatory Authority (TRA), we designed an annual report and created three awareness campaigns for its brand.

In technology, we rebranded Rukn, the incubator helping Bahrain’s tech entrepreneurs grow their ideas into businesses, and Ertiqa, the Saudi digital waste charity whose rebrand won Transform Gold and Silver plus a Rebrand 100 award.

We start with research into how customers really feel about the brand, then benchmark the best brands in and beyond the category. The strategy becomes a working toolkit for stores, promotions and campaigns, so the brand stays fresh for years after launch.