Ajdan. Website

Founded in 2016 in Al Khobar, Ajdan has become one of Saudi Arabia’s most ambitious lifestyle developers. Its portfolio of residential, retail, hospitality and leisure destinations is reshaping the Eastern Province waterfront.

Ajdan’s projects had grown in scale and sophistication, but its website had not kept pace. Ajdan asked Unisono to create a digital home as premium and assured as the destinations it builds.

Ajdan creates high-end living and lifestyle experiences in some of the Kingdom’s most prominent locations. Its flagship Ajdan Waterfront on the Al Khobar Corniche brings together the Ajdan Rise residential tower, the Ajdan Walk retail village, a cinema and a five-star hotel. Newer destinations such as Infiniti and Bayfront continue that ambition along the coast.

These projects attract buyers, tenants, retail partners and investors from across the GCC and beyond, and every one of them would judge Ajdan by its website before anything else.

Ajdan’s old website presented the company as a list of projects rather than a destination maker. Content was hard to navigate, imagery was undersold and there was no clear path from browsing to enquiring.

The new site had to speak to several audiences at once: home buyers looking for a residence, brands looking for retail space and investors weighing the company’s long-term vision. It also had to work equally well in Arabic and English and on every screen size.

We built the experience around Ajdan’s positioning as the developers of lifestyle. Each page leads with the place, using full-bleed architectural imagery and generous white space.

Search sits at the heart of the homepage, so visitors can filter by property type and project from the first screen. Each project has its own story-led page, with a cinematic gallery and a clear call to register interest. For the larger masterplans, we designed an interactive map with hotspots, so users can explore every component of a destination such as Ajdan Waterfront.

A refined serif typography, a restrained monochrome palette and full Arabic and English versions give the whole site a calm, international confidence. The result feels closer to a luxury property brochure than a corporate website. The site was fully responsive from desktop to tablet and mobile, and we also designed a locations and offices map to guide visitors across Saudi Arabia and Bahrain.

Ajdan now has a website that matches the ambition of its destinations, giving every audience a clearer and more compelling route into its portfolio. The redesign gives Ajdan a single, scalable platform it can grow as new projects launch, and the client’s marketing leadership was delighted with the outcome.

• Research
• Consultancy
• UI + UX Design
• Development
• Content

Visit the Ajdan website here.