GFH. Annual Report 2019

GFH Annual Report 2019. Slipcase treatment
GFH Annual Report 2019. Slipcase treatment

Elegance & Refinement

 

Gulf Finance House, commonly known as GFH, is a leading financial investment company in the Kingdom and within the GCC region. Established in 1999 and rebranded by Unisono in 2013, GFH has been a long-standing client over the last decade. Each year the GFH Financial Group publishes their annual report and Unisono has had the privilege of working on each one for the last 6 years. This year we were tasked with the biggest challenge of them all – the 20th anniversary annual report.

 

The creative challenge in creating GFH’s stand-out 20th anniversary annual report

The team at Unisono, working along side the Corporate Communications team at GFH, have delivered countless projects, both creatively and strategically over the last six years. The 20th anniversary annual report is the sixth of its kind that the team have created and produced. With the 20th anniversary annual report brief, we were required to deliver something unique, prestigious, relevant and original that would shed further light on the ‘platforms’ theme that we started in 2018.

The creative strategy focussed on ’20 years of expansion and growth’. Beginning with an expanding 2020 monogram on the cover, radiating over 20 lines like the rings on a tree, the theme drove the entire visual presentation of the annual report.

The results of our 20th anniversary annual report works

Aside from the design and copywriting, we were also tasked with their unique production, the end result of a extensive print sampling process that began with the notion of doing something exceptional with a nod to the concept of ‘a good vintage’.

 

The 20th anniversary annual report was constructed using vintage gold papers and bedecked in vintage gold foil and metallic inks. The beautifully finished annual report was coupled with a financial report in a similarly fashioned ‘chocolate’ paper and were distributed to the attendees of GFH’s annual general meeting in vintage gold bags.

 

The creation and production of the 20th anniversary annual report for GFH was a surefire success, with the agency delivering in time for the brand’s AGM and to the delight of the CC team, the CEO and importantly, the shareholders.

Looking for more?

To know more about our work rebranding GFH, the leading financial investment company in the GCC, click here.

Services delivered:

Strategy, Project Planning, Copywriting, Print Design, Information Graphics.

Thank you once again for the beautiful execution, seamless production and delivery process.

 

Fatima Fathfalla. Manager. Corporate Comms. GFH.

Details View Close
GFH Annual Report 2019. Report with slipcase
GFH Annual Report 2019. Report and financial statement covers
GFH Annual Report 2019. Report cover in detailed view
GFH Annual Report 2019. Vision spread
GFH Annual Report 2019. Section divider spread
GFH Annual Report 2019. History of achievement spread
GFH Annual Report 2019. Operation review section
GFH Annual Report 2019. Chairman's spread
GFH Annual Report 2019. Company profile spread
GFH Annual Report 2019. Treasury and market spread
GFH Annual Report 2019. Financial review spread
GFH Annual Report 2019. Platform cover spread
GFH Annual Report 2019. Platform inside spread
GFH Annual Report 2019. Real Estate Platform cover
GFH Annual Report 2019. Real Estate Platform inside spread
GFH Annual Report 2019. Education Platform cover
GFH Annual Report 2019. Healthcare Platform cover
GFH Annual Report 2019. Brand logo with foil

A special report for a very special occasion.

 

Liam Farrell. Creative Director & Partner.