UTB. Website
This is technical and clean, exactly what was required for UTB.
Inspiring what's next
Formerly AMA International University, the University of Technology Bahrain has served local and international students in the Kingdom since 2002. After we developed its new identity, UTB needed a website that would excite prospective students and build confidence in a new kind of university for Bahrain.
Introducing UTB
UTB is part of Britus, the education arm of GFH, and is positioned as Bahrain’s university of technology. Its playfully technical brand pairs a bold visual language with typography that echoes the aesthetics of computer code.
The website had to bring that personality online for school leavers, parents and working professionals alike.
Our challenges
University websites are often dense and hard to navigate, burying the information students need under layers of menus. UTB had to stand out from established institutions while still feeling credible and trustworthy.
The site had to help very different visitors find their way quickly, from a school leaver comparing programmes to a parent checking credentials or a professional looking to upskill.
Our strategic response
We built the homepage around one inspiring idea: from what inspires you, to what you’ll inspire next. Immersive, technical imagery sets the tone, while clear navigation and prominent calls to action lead straight to programmes and admissions.
A Why UTB section sets out the university’s strengths in a few clear points, the Academics area makes programmes easy to explore and real student stories show what studying at UTB is like. The brand’s typography and colour run through every page, keeping the experience unmistakably UTB.
The layout is fully responsive, so students can explore the university just as easily on their phones.
Results
UTB now has a digital front door that matches the confidence of its new brand. Prospective students get a clearer route from first visit to application, and the university has a flexible platform it can grow as new programmes launch.
Work We Delivered
- Research
- Consultancy
- UI + UX Design
- Development
- Content
About Unisono
Unisono is a Bahrain-based branding agency specialising in strategic creativity across the GCC, the Middle East and Africa. Our award winning creativity covers visioning, brand development, rebranding, brand strategy, visual and verbal brand identity, master lines, tone of voice, print and digital design.
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Technically speaking, this is a first-class website.
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