Khaleeji Rebrand
A digital ambition
Industry setting
Khaleeji Commercial Bank (as it was known) is one of Bahrain’s first Islamic banks. Recently brought out by GFH, the bank hired a new CEO to transform the bank’s performance in an overly-saturated Bahraini banking market.
Marketing challenges
Khaleeji have been changing their brand experience over the last 5 years in a bid to compete with other pure digital offerings in the regional market. The brand is newly refocused on a clear niche we call ‘the ambitious’.
Strategic approach
As per of the comprehensive rebrand of the bank, a new digital approach was undertaken to create a seamless, 360º digital brand.Starting with a transformation of the web interface which is now fully compliant with current web standards, the new Khaleeji brand experience is a seamless experience across App, Self Service Kiosks, ATMs and the new Workspace digital on-boarding tool used by branch staff, who can now initiate services or whole accounts from anywhere using a regular Tablet device.
To achieve this new brand experience, we designed a uniquely branded UI library (or UI kit) filled with common visual interface graphics, icons and navigational devices. These were applied across all workstreams using a rigorous UI design approach. This design discipline ensured consistency of applications and navigation metaphors as well as iconic, photographic and typographic standards.
Results of the work
The end result is a sea change from the previous brand. Now customers can enjoy a seamless digital brand experience wherever they interact with Khaleeji, inside a branch, via an ATM or on their mobile.
Services Delivered
Brand Strategy, Naming, Brand Design, Visual Identity, Slogan, Tone of Voice, Digital Design, Print & Graphic Design.
Want to see more?
See our work on Khaeeji’s website here, their social feed here and our work on Khaleeji’s investor and major shareholder GFH’s annual report here.
A very big success, very well received. I have been getting so many positive responses from the market.
Sattam Algosaibi. CEO. Khaleeji
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An ambitious redesign of Khaleeji’s digital touchpoints has resulted in a new, consistent and consumer-focussed brand experience.
Liam Farrell. Creative Director & Partner.
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