Khaleeji Rebrand

A digital ambition

Industry setting

Khaleeji Commercial Bank (as it was known) is one of Bahrain’s first Islamic banks. Recently brought out by GFH, the bank hired a new CEO to transform the bank’s performance in an overly-saturated Bahraini banking market.

Marketing challenges

Khaleeji have been changing their brand experience over the last 5 years in a bid to compete with other pure digital offerings in the regional market. The brand is newly refocused on a clear niche we call ‘the ambitious’.

Strategic approach

As per of the comprehensive rebrand of the bank, a new digital approach was undertaken to create a seamless, 360º digital brand.Starting with a transformation of the web interface which is now fully compliant with current web standards, the new Khaleeji brand experience is a seamless experience across App, Self Service Kiosks, ATMs and the new Workspace digital on-boarding tool used by branch staff, who can now initiate services or whole accounts from anywhere using a regular Tablet device.

To achieve this new brand experience, we designed a uniquely branded UI library (or UI kit) filled with common visual interface graphics, icons and navigational devices. These  were applied across all workstreams using a rigorous UI design approach. This design discipline ensured consistency of applications and navigation metaphors as well as  iconic, photographic and typographic standards.

Results of the work

Services Delivered

Brand Strategy, Naming, Brand Design, Visual Identity, Slogan, Tone of Voice, Digital Design, Print & Graphic Design.

Want to see more?

See our work on Khaeeji’s website here, their social feed here and our work on Khaleeji’s investor and major shareholder GFH’s annual report here.