Zohoor. Rebrand

Zohoor. Brief description
Zohoor. Animated brand logo
Zohoor. Image with a lady applying fragrance oil on her hand

A rebrand that is heaven scent

Zohoor is a Saudi perfume brand that brings together the best of French and Arabian fragrances. Founded in 1991 by two brothers from Al Khobar, KSA, the company grew to over +250 stores across the GCC region. Besides a wide range of off-the-shelf products, they also allow their customers to create their own custom fragrances – making Zohoor the one and only “Home of Mixology” in the Middle East.

Challenges we faced with the Zohoor rebrand

When Zohoor approached us, they were facing several challenges:

  • It was a brand with little or no definition
  • Its purpose was not communicated well internally or externally
  • Their identity didn’t exude luxury, refinement or desirability
  • They were perceived as a flashy, teenager-y, always-on-sale brand
Strategy we created for the Zohoor brand

We helped build ‘a new Zohoor’ by:

  • Running client workshops to discover the brand’s true purpose
  • Creating a brand vision they could believe in (to inspire and empower self-expression)
  • Creating a brand value system (Creative, Authentic, Masterful and Passionate) helping the team build a culture that could support this vision build a culture
  • Defined their brand personality and archetype (the Creator)
  • Redefining their brand promise (to inspire your self-expression & delight your senses)
Results of the Zohoor rebrand

The brand was rolled out in a number of flagship stores in Saudi Arabia, as well as online, including in Zohoor’s website and social media profiles, bringing to life a newer, stronger, more modern brand. We were also pleased to learn that:

  • The Zohoor rebrand had an immediate impact across the company, from the founders, to management and store staff.
  • Overall feel has projected the brand into the contemporary perfumery space.
  • The new brand served as a strong foundation for a digital re-launch campaign and brand video aligned with Saudi National Day.
Services delivered

Brand Strategy, Naming, Brand Design, Visual Identity, Slogan, Tone of Voice, Digital Design, Print & Graphic Design.

Perfume is the art that makes memory speak.

 

Francis Kurkdjian

Details View Close
Zohoor. Brand logo in full colour
Zohoor. Brand logo explanation
Zohoor. Brand icon calligraphy
Zohoor. Brand logo in white on gold background
Zohoor. Brand slogan in gold
Zohoor. Brand colour
Zohoor. Brand typography
Zohoor. Main entrance sign with brand logo
Zohoor. Photographic image styling
Zohoor. Poster example
Zohoor. Billboard example in Arabic
Zohoor. Billboard example
Zohoor. Website homepage
Zohoor. Homepage banner examples
Zohoor. Instagram post
Zohoor. Instagram post examples
Zohoor. Instagram story example
Zohoor. Branded tote bag
Zohoor. Wrapping paper and business card style
Zohoor. Key scenes from film
Zohoor. Brand icon in white

Nothing smells quite as sweet as an award winning rebrand

 

Liam Farrell. Creative Director & Partner.

Zohoor. Branding before & after rebrand