Real estate + destination brands that sell the place
From Edamah, the real estate arm of Bahrain’s sovereign wealth fund, to waterfront destinations, residential towers and value investors, Unisono builds property brands that give buyers a reason to believe before the first stone is laid.
- 35
- Clients
- 49
- Projects
- 11
- Brands
- 4
- Awards
What we do for developers + destinations
A property brand often has to sell something that does not exist yet. It needs a name, a story and an identity strong enough to carry hoardings, sales suites, brochures and websites long before the keys are handed over.
- Developer and corporate rebrands
- Destination and waterfront branding for master-planned communities
- Naming, positioning and brand architecture for multi-project developments
- Sales brochures, hoardings and launch collateral
- Property websites
Trusted by the region’s leading developers
We rebranded Edamah, the real estate arm of Bahrain’s sovereign wealth fund, then created Bilaj Al Jazayer, Saada and Sama Bay for its destination portfolio, along with Amana, its property management brand.
For Infracorp we built the region’s first value-investing brand, and for Bahrain Harbour a master brand that gives its ‘Harbour’ sub-brands, including Harbour Heights and Harbour Club, a common foundation. We have also branded Onyx Skyview for Kooheji Development and Ras Hayan Village for Bareeq.
Across the region our branding, digital and print work for developers also includes:
- Bahrain: Bahrain Bay, BIW, Dilmunia, Diyar Al Muharraq, Le Reef Development, Majaal, Naseej, Tameer, Zawia Towers
- Kuwait: Iskan Khiran Project
- Qatar: Al Waab City
- Saudi Arabia: Adjan Rise, Injaz, Jubail Tourism Company
- Tunisia: Tunis Bay
- UAE: California Village, RAK Properties
Brands rooted in place
Our property brands start with the location. Bilaj Al Jazayer and Saada draw on Bahrain’s heritage and coastline, which is why they feel authentic to local buyers and distinctive to international ones.
That approach has been recognised with Transform Gold awards for Bilaj Al Jazayer and Infracorp, and Transform awards for Edamah and Saada.
Questions developers ask us
When should a development be branded?
As early as possible. The name and identity shape the hoardings, the sales suite and the first marketing, so branding before launch saves rework and gives your sales team a stronger story from day one.
Can you brand a destination with several projects?
Yes. We build brand architecture so a master brand and its sub-brands work together, as we did for Bahrain Harbour and its ‘Harbour’ family of projects.
Do you design the sales materials too?
Yes. We design brochures, launch collateral and websites, including the Infracorp investment brochure, the Tivoli Residences brochure and the Bilaj Residences website.
Do you work outside Bahrain?
Yes. We are based in Manama and work with developers across the GCC, West Asia and Africa.
This is exciting work. It’s authentic, culturally-appropriate and visually arresting. It is great to see a highly collaborative and strategic process, one we have valued deeply, result in such quality work.
Everything starts with a simple “hello”
Want to work with us on your strategic brand, design or digital project? Call now and let’s talk about your brand-new project.