GFH. Annual Report 2019

Elegance & Refinement

Gulf Finance House, commonly known as GFH, is a leading financial investment company in the Kingdom and within the GCC region. Established in 1999 and rebranded by Unisono in 2013, GFH has been a long-standing client over the last decade. Each year the GFH Financial Group publishes their annual report and Unisono has had the privilege of working on each one for the last 6 years. This year we were tasked with the biggest challenge of them all – the 20th anniversary annual report.

The creative challenge in creating GFH’s stand-out 20th anniversary annual report

The team at Unisono, working along side the Corporate Communications team at GFH, have delivered countless projects, both creatively and strategically over the last six years. The 20th anniversary annual report is the sixth of its kind that the team have created and produced. With the 20th anniversary annual report brief, we were required to deliver something unique, prestigious, relevant and original that would shed further light on the ‘platforms’ theme that we started in 2018.

The creative strategy focussed on ’20 years of expansion and growth’. Beginning with an expanding 2020 monogram on the cover, radiating over 20 lines like the rings on a tree, the theme drove the entire visual presentation of the annual report.

The results of our 20th anniversary annual report works

Aside from the design and copywriting, we were also tasked with their unique production, the end result of a extensive print sampling process that began with the notion of doing something exceptional with a nod to the concept of ‘a good vintage’.

The 20th anniversary annual report was constructed using vintage gold papers and bedecked in vintage gold foil and metallic inks. The beautifully finished annual report was coupled with a financial report in a similarly fashioned ‘chocolate’ paper and were distributed to the attendees of GFH’s annual general meeting in vintage gold bags.

The creation and production of the 20th anniversary annual report for GFH was a surefire success, with the agency delivering in time for the brand’s AGM and to the delight of the CC team, the CEO and importantly, the shareholders.