Zohoor. Rebrand
A rebrand that is heaven scent
Zohoor is a Saudi perfume brand that brings together the best of French and Arabian fragrances. Founded in 1991 by two brothers from Al Khobar, KSA, the company grew to over +250 stores across the GCC region. Besides a wide range of off-the-shelf products, they also allow their customers to create their own custom fragrances – making Zohoor the one and only “Home of Mixology” in the Middle East.
Challenges we faced with the Zohoor rebrand
When Zohoor approached us, they were facing several challenges:
- It was a brand with little or no definition
- Its purpose was not communicated well internally or externally
- Their identity didn’t exude luxury, refinement or desirability
- They were perceived as a flashy, teenager-y, always-on-sale brand
Strategy we created for the Zohoor brand
We helped build ‘a new Zohoor’ by:
- Running client workshops to discover the brand’s true purpose
- Creating a brand vision they could believe in (to inspire and empower self-expression)
- Creating a brand value system (Creative, Authentic, Masterful and Passionate) helping the team build a culture that could support this vision build a culture
- Defined their brand personality and archetype (the Creator)
- Redefining their brand promise (to inspire your self-expression & delight your senses)
Results of the Zohoor rebrand
The brand was rolled out in a number of flagship stores in Saudi Arabia, as well as online, including in Zohoor’s website and social media profiles, bringing to life a newer, stronger, more modern brand. We were also pleased to learn that:
- The Zohoor rebrand had an immediate impact across the company, from the founders, to management and store staff.
- Overall feel has projected the brand into the contemporary perfumery space.
- The new brand served as a strong foundation for a digital re-launch campaign and brand video aligned with Saudi National Day.
Services delivered
Brand Strategy, Naming, Brand Design, Visual Identity, Slogan, Tone of Voice, Digital Design, Print & Graphic Design.
Perfume is the art that makes memory speak.
Francis Kurkdjian
Details View Close
Nothing smells quite as sweet as an award winning rebrand
Liam Farrell. Creative Director & Partner.
GFH.
Rebrand
Rebranding one of the region's most notable Islamic investment banks into a new financial group.
Propaganda
Rebrand
Middle East's premier underground night club gets a Unisono make over. Boom. Clap. Tisk.
Seef Mall.
Rebrand
This Transform Gold award-winning rebrand for what has become Bahrain’s friendliest mall also featured on Brand New, the world’s leading branding site.
Shamsaha.
Rebrand
This illuminating rebrand for Shamsaha, the women empowerment charity, won Highly Commended at Transform 2021.
Ertiqa.
Rebrand
Ertiqa's Transform Gold and Silver plus Rebrand 100 Award winning rebrand helps lead the way for digital waste transformation.