Bank + financial brands built on trust
Unisono has rebranded banks, investment groups and financial platforms across the GCC, from GFH and Khaleeji in Bahrain to Bank Muscat and Oman’s new credit bureau, Mala’a.
- 41
- Clients
- 53
- Projects
- 7
- Brands
- 12
- Awards
What we do for banks + financial brands
A bank brand has to earn trust before it can earn customers. It also has to satisfy a regulator, a Sharia board, a branch network and a board of directors, then still feel human to the people using it every day.
We build financial brands that do all of that:
- Brand strategy, positioning and brand architecture for groups with several businesses
- Rebrands for banks, investment firms and new financial platforms
- Visual and verbal identity, including master lines and tone of voice
- Brand books and launch campaigns that bring staff and customers with you
- Annual reports, ESG reports and corporate calendars
- Digital design for websites and banking experiences
Proven with the region’s financial leaders
We first rebranded GFH in 2015, have designed its annual reports ever since and rebranded the group again in 2026. For Khaleeji, one of Bahrain’s first Islamic banks, we created a bold brand for the ambitious, from strategy and identity to its digital experience and launch book.
Bank Muscat’s rebrand is helping one of the GCC’s oldest and largest banks grow beyond traditional banking. We have also branded Esterad, Healian, Infracorp and Mala’a, the credit bureau established by Oman’s Central Bank.
How we work
Every financial brand starts with research and stakeholder interviews, then a strategy the board can sign off with confidence. Creative development follows, tested against the realities of rollout: branches, cards, digital channels and regulation.
We stay with you through launch, so the brand that goes live is the brand that was approved. Our guide to bank brand implementation explains how we plan a rollout.
Questions banks ask us
How long does a bank rebrand take?
It depends on the scope. A focused identity refresh moves faster than a full group rebrand with a branch rollout, so we agree the timeline at the start and plan the rollout from day one rather than after the logo is approved.
Do you work with Islamic banks?
Yes. GFH and Khaleeji are both Islamic financial institutions, so we understand the role of the Sharia board and what Islamic banking customers expect from a brand.
Do you work in Arabic and English?
Yes. Our identities, master lines and tone of voice are developed for both languages, so Arabic and English work together rather than one being translated from the other.
Do you only work in Bahrain?
No. We are based in Manama and work across the GCC, West Asia and Africa, including Bank Muscat and Mala’a in Oman.
How do I choose a brand agency for a bank?
Look for an agency that has landed bank brands, not just designed them, and can show the commercial results. Our buyer’s guide for GCC and MENA banks sets out the tests we would apply ourselves.
We chose to work with Unisono because we wanted a branding consultancy who clearly understood our business objectives and had the creativity to provide a world-class image. The subsequent creative expression was an insightful and logical migration for GFH. Our identity now reflects our strategy and the message we are conveying to the world is building a new and positive perception for the brand.
Everything starts with a simple “hello”
Want to work with us on your strategic brand, design or digital project? Call now and let’s talk about your brand-new project.